Discovery Foundation Digital Marketing Boost

Helping companies boost their marketing potential

The Discovery Foundation Digital Marketing Boost program is a three-month cohort program consisting of two in-depth workshops and several one-on-one mentoring sessions to help growing companies boost their marketing potential. You’ll learn from senior marketing advisors, collaborate with VentureLabs' student interns to create one marketing deliverable (e.g. website audit, graphic design template), and walk away with a toolkit of marketing templates to use for your company.

Applications for this program are currently closed.

How to apply

VentureLabs delivers the Marketing Boost program as an agent of the Discovery Foundation TEP program.

governor general tour of venture labs space

Program Overview

When are the workshops and what are the topics?

The session dates are June 7, 1-4PM PT and July 5, 2-5PM PT.

Workshop 1 - Solidifying your story

The heart of marketing is great storytelling and this workshop will help you communicate your story which will act as an important anchor for all marketing initiatives. You will also work on key messages that resonate with your target audience(s).

Workshop 2 - Integrating your unique story in marketing channels to drive success

After solidifying your story in workshop 1, you will then learn how to integrate the story and key messages effectively in marketing channels (e.g. email campaigns, social media, website content).

What's the time commitment?

Will this program be held online or in-person?

What are the eligibility requirements?

The Marketing Boost program is for growing companies who can dedicate time to building their marketing capacity.

BC-based, science and technology growth-stage companies, with a product in the market
At least one person working on the venture full-time
Have paying customers and are generating revenue
Have done some marketing that you would like advisory on
A clear understanding of your value proposition and target audience
An interest in learning how to work with experienced marketing professionals and students, without the stress of managing either party
Can commit to attending the workshops and mentoring sessions (we strongly encourage the CEO/founder/marketing lead to participate; other members of the company can also attend)

How is the Discovery Foundation Digital Marketing Boost program different from the Marketing PowerUp program?

Only VentureLabs member companies are eligible to apply for the Marketing PowerUp program. The Discovery Foundation Digital Marketing Boost program is open to non-VentureLabs members and is cohort-based with a strong education component. Companies will leave the program with skills and strategy to do marketing on their own. VentureLabs delivers the Marketing Boost program as an agent of the Discovery Foundation TEP program.

The Discovery Foundation Digital Marketing Boost program will help you:

Learn foundational marketing knowledge over two hands-on workshops
Develop a marketing strategy for your company through one-on-one mentoring sessions with senior marketing advisors
Gain skills and confidence to execute marketing for your company

What are the benefits?

In-depth marketing workshops led by expert marketers familiar with the innovation space
Receive support from VentureLabs' student interns while you work on one marketing deliverable (e.g. website audit, social media content calendar, graphic design template); the process will be guided by the senior marketing advisor
Toolkit of ready-to-use marketing templates
Access to Entrepreneurs in Residence (EIR)
A seat at lunch-and-learns and workshops hosted at VentureLabs