Virginia leads the team at SFU VentureLabs, bringing broad and deep marketing experience, as well as significant leadership expertise to the organization.

For more than 20 years, Virginia has been introducing new products to enterprise customers and consumers. A strong collaborator and leader, she’s led marketing teams in many sectors, including retail, clean energy, wireless, biotech, telecom, supercomputing, and most recently, big data and healthcare. Virginia is adept at helping founders and their teams clarify and communicate their value to stakeholders, from customers to employees, influencers, and investors.

Virginia has established a successful track record at a variety of companies, from start-ups to industry heavyweights. She was a key member of Abatis Systems, the Vancouver startup that made IP consumable and was acquired by Redback. Following Abatis, Virginia successfully positioned OctigaBay™s products as accessible supercomputers. When OctigaBay was acquired by Cray, Virginia led rebranding of the supercomputing giant, bringing three new products to market that year. Virginia went on to lead brand-building at another industry leader, Sierra Wireless, after Sierra acquired Wavecom and brought Wavecom’s™ M2M products under the Sierra Wireless banner. She gained Strangeloop recognition for their web performance product and positioned LightHaus in retail analytics. Most recently, Virginia led Marketing at PHEMI Systems, positioning PHEMI as an innovator in big data management and gaining recognition from Gartner as a Cool Vendor in healthcare and from Forrester in their Big Data Warehouse Wave.

Virginia holds an Engineering Degree from the University of British Columbia.

Virginia Balcom - ED

Virginia Balcom

Executive Director