Kelsey Gernert

Head of Partnerships, HubSpot for Entrepreneurs

Kelsey got her start working in the nonprofit world with organizations such as Teach For America and City Year where she launched a new startup program each year and built out a self-sustaining infrastructure. She is passionate about helping startups grow and scale. Kelsey provides coaching and guidance to founders and scholarships to qualifying startups through her work with the HubSpot For Startups Program.

In this master class we will go over:

• How search engines work
• Discovery vs relevancy vs authority (how to rank)
• Cutting Through Bad (and expensive) SEO Advice
• Choosing the right SEO strategy for your business size and customer
• Scaling SEO as an Entrepreneur
• Tactics to Build Authority in the Search Engines
• How to boost your SEO

About HubSpot for Entrepreneurs

Entrepreneurs using the HubSpot Growth Platform acquire and retain more customers with HubSpot’s software, educational resources, and robust integrations. All at entrepreneur-friendly pricing up to 30% off.

About Innovate BC

Innovate BC helps strengthen entrepreneurship development, increase company growth, and support job creation, ensuring the benefits of technology and innovation are felt around the province, including rural, northern, and indigenous communities. 

Innovate BC is a HubSpot for Entrepreneurs Partner which means you can benefit from workshops like these, special content and even pricing to help build you and your team’s marketing skills and much more!