The storytelling workshop for scientist entrepreneurs to attract customers and build their brand.

You’ve worked hard developing your product in the lab and now you need a powerful narrative to help your customers see your company as the solution to their problems. A great story builds intrigue with challenges and heroism.

This event is designed for scientist entrepreneurs that want to make their businesses stand out. Lynn Warburton, entrepreneur-in-residence at SFU VentureLabs and managing partner at Emdoubleyu Communications + Design, will provide an easy-to-understand framework on marketing storytelling.

By the end of the workshop, you will:

• Understand the value of storytelling
• Know how to determine your company’s value proposition
• Connect with your customers’ pain points and present your company as the solution to their needs
• Take home a toolkit of resources to build your own story and elevate your marketing

Agenda:

1:30-2:15 PM – Storytelling workshop

2:15-2:30 PM – Q&A

Presented by SFU VentureLabs in partnership with the Charles Chang Institute for Entrepreneurship and Coast Capital Venture Connection, supported by Genome BC.

About the speaker

Lynn Warburton, Managing Partner at Emdoubleyu Communications + Design, is an expert in engaging stakeholders in values-based conversations. She empowers those she works with to develop their voice through strategic communications to inform, persuade and influence behavior. Her clients are SMEs, municipalities, institutions, businesses and non-profits. She’s an advocate for social innovation through sustainability, diversity and healthcare. Through award-winning materials, online campaigns, branding and public relations tactics she addresses issues with sensitivity and authenticity to raise awareness and strengthen communities.

She develops brand platforms, campaigns and messaging for City of Surrey and signature projects at SFU and the University of British Columbia. She recently facilitated dialogue to advance Indigenous housing issues with the federal government for the Aboriginal Housing Management Association. She’s a compulsive volunteer and fundraiser who sees generosity almost everywhere.