Grace is a strategic marketer and storyteller passionate about helping brands uncover their authentic voice. Since joining SFU VentureLabs in 2023, Grace has led the Marketing PowerUp program, guiding founders to refine their messaging, strengthen brand strategy, and engage their audiences effectively. She combines strategic thinking with storytelling to help brands find their authentic voice.
With 10+ years of experience across startups, government, and finance, Grace brings a leadership mindset to marketing—balancing empathy with strategy to solve complex challenges. She has also delivered campaigns for global brands like 7-Eleven and PayPal through her freelance copywriting business.
As Director of Career Development at IABC/BC, Grace advances the profession through mentorship, certification, and nonprofit communications support. Known for her curiosity and big-picture thinking, she is building on her track record to step confidently into broader leadership opportunities in marketing.
Last but not least, while she’s not working, Grace loves travelling, current events, working out, and taking Spanish classes twice a week.
