Ahead of Web Summit Vancouver in May 2025, we’re hosting a special workshop to help startups maximize their opportunities at this major event. The 2.5-hour workshop will be followed by some 1:1 time with consultants to give advice specific to your venture.

As part of the NRC IRAP-funded Go To Market program, VentureLabs and Rocket Builders invite IRAP-supported firms to attend this workshop designed to prepare companies from many sectors for the conference. There is no cost for IRAP-supported firms.

The program will start with best practices and common items for many sectors. It will then feature guest speakers profiling major events from multiple sectors to provide a customized approach for each company.

Program components include:

• Primary focus – sales, partnering, finance, visibility
• Reaching out for targeted meetings in advance
• Scheduling key meetings and finding people at an event
• Booth set-up, differentiation and having a ‘call to action’
• Press releases and PR
• Following up and relationship-building for long sales cycles