Discovery Foundation Business Development Series: How to Close Deals Faster With Market Intelligence

Building a great product is only part of the equation. To grow successfully, you need to understand your market, validate your assumptions, and identify the competitive and commercial factors that could shape your path forward.

Join commercial executive and entrepreneur Bruce Clarke, Partner at Progression Capital and Monashee Ridge, for an interactive webinar on market intelligence for early-stage and growing companies.

Drawing on more than 25 years of experience in marketing, sales and finance, across diverse industries including biotech and healthtech, Bruce will share practical frameworks and insights to help you:

• Validate Market Opportunities: Move beyond assumptions and assess market potential, simply and effectively.
• Know Your Market Better Than Everyone Else in the Room: when closing a BD deal or a new sale, you must be the category expert. Market expertise is a pillar to confident selling.
• Map Key Stakeholders: Identify the players, decision-makers, influencers, and market forces that can shape your opportunity.
• Identify Commercialization Roadblocks: Anticipate competitive, market, and stakeholder challenges before they become barriers to growth.
• Make More Informed Strategic Decisions: Use market intelligence to strengthen your approach to partnerships, investment, market entry, and growth.

Whether you’re validating a new opportunity, preparing to enter a market, pursuing partnerships, or positioning your company for investment, this session will provide practical tools to help you make more informed strategic decisions.

About the speaker

Bruce Clarke is an expert at go-to-market strategies, scaling up, funding, business resources, and market intelligence. Across 20+ years as an executive and entrepreneur, he worked in biotech, healthtech, packaged goods, financial services, and consulting. His experience spans business development, finance, marketing, and sales. Sharing his successes and failures, he helps prepare start-ups and SMCs for the challenges ahead, starting by convincing them to expect the unexpected. He is currently a Partner at Progression Capital and Monashee Ridge.