​This session breaks down what AI adoption really looks like inside modern organizations: not just prompts, chatbots, or isolated productivity hacks, but redesigned workflows where people, AI tools, data, approvals, and business systems work together to create measurable value.

​Featured speaker is Nathan Yeung, new CMO of Certn.

​Nathan Yeung is a strategist and operator working at the intersection of brand, technology, and modern distribution. His work focuses on the intersection of AI and Marketing… and how brands and executives can build defensible advantages through authenticity, proof, and narrative. He advises leaders on turning these shifts into practical operating systems across communications, content, and go-to-market. Nathan is a highly sought after speaker, including keynotes at SaaS North, Techexit.io, SaaStock in 2025.