BD Primer with Geoffrey Hansen: Navigating BigCo Partnerships

About this event

A partnership with a large corporation has many benefits for validation, for investment and for access to sales channels. Many startups fail to capitalize on this because they fail to understand the large corporations goals, structure and processes. This webinar provides a business development primer to demystify the apparent complexity that seems insurmountable. There is an important connection between access to money and knowing the right people.

Have you ever wondered…

What motivates a large multinational corporation to want to work with a small, innovative startup? Who do I need to get to know in a large company?

This webinar is part of the Discovery Foundation Business Development Bootcamp and is open to all companies. Apply now for our full-day workshop and mentoring sessions to learn more about business development.

Did you know?

• Typically 5 to 10 people within a large corporation are involved in deciding on a partnership with a small startup
• There are multiple types of capital available from a large corporation
• This event provides an opportunity to learn foundational concepts in business development. Learn “who’s who in the zoo” to deconstruct who the key stakeholders are and how they operate

Agenda

• Understanding the relationship between capital and people in a BigCo relationship
• Partnering Objectives: Yours vs BigCo
• Many BigCo Roles with Interest in You
• How to Speak to these Different Roles
• Building a Stakeholder Map
• Solving the “Chicken and Egg” problem of capital and progress
• Discussing the business development challenges

Why You Should Attend

• You cannot begin your business development journey without a map
• Learn who should speak to who in the zoo
• Get ideas on what motivates key stakeholders
• Gain insight from case examples

What You Will Leave With

• A better understanding of business development requirements
• A checklist for identifying all the right stakeholders
• A foundation for beginning business development discussions

About the Speaker

Geoffrey Hansen is a seasoned executive with management experience in software development, product management, product marketing, and venture capital. He is a partner at Garibaldi Capital Advisors, a boutique investment bank than helps Canadian technology companies with key financial milestones, such as raising capital or selling their company.

Learn more on LinkedIn.