Matt Dion is leading a 4-hour workshop so nobody can ever again call your marketing efforts a “random act of marketing”. In this workshop, Matt will do a deep dive with CEOs and senior leaders to understand what companies need to do in today’s environment to put together a marketing strategy and a plan to support the company’s growth.

What is a ‘random act of marketing’?

Any attempt to grow market share, increase brand awareness, drive revenue which is NOT part of a plan, can’t be easily measured or justified and does not integrate with other marketing and business goals.

Here’s what you will learn:

• Why are random acts of marketing so pervasive and how can we stop doing them now.

• Most marketing metrics are BS, they might make marketers happy but certainly not the CEO.  Learn to set real measurable marketing goals and metrics that drive business outcomes.

• Learn about sources of funding from the government that can provide resources to help build out your digital marketing program.

• Marketing is a team sport but many small and medium businesses don’t have the resources to hire an entire marketing team. Learn how to build the right team of resources regardless of budget.

• How much should I spend on marketing? One of the most common questions. Learn to do the marketing math required to answer this question.

• How to invest in marketing with clarity and confidence.