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How to Build a Minimum Viable Sales Plan

A workshop with mentor-in-residence, Chris Stairs. https://minimumviablesalesplan.eventbrite.ca

How to Build a Minimum Viable Sales Plan

First-time sales leader? Building your first sales plan? Looking to scale?

Building a revenue engine from scratch is a daunting task. Building a revenue engine that’s predictable, manageable, scalable, and profitable is an even bigger challenge. And yet the single most critical success factor for any start- up is its ability to sell. Investors know this. Which is why they’re rigorously scrutinizing how close you are to “Revenue-Ready.”

Enter the Minimum Viable Sales Plan!

Leading your company’s sales function requires you to learn the core components of a viable, “sales-ready” program:

  • Sales Goals – Set realistic sales goals aligned with your budget and revenue targets, and track key performance indicators to make it happen.
  • Sales Process – Design a sales process that minimizes cost-effort and maximizes conversions. 
  • Sales Effort – Estimate the activities and hours necessary to properly execute and manage your sales and marketing program.
  • Sales Team – Understand the talent and timing of key hires for your sales team. 
  • Sales Spend – Determine the financial investment required in your team, resources, and program elements to reach your revenue target. 

Whether starting or scaling, the MVSP helps ventures accelerate their revenue generation by teaching entrepreneurs the precise way to design their sales program, and systemize their sales effort. This workshop will primarily focus on B2B sales, but the methodology can be applied to any venture.

Date: Thursday, October 29

Time: 1:00 – 3:30PM (2 hour presentation + Q&A)

Location: Zoom (the link will be sent to you after registration)

Speaker: Chris Stairs

Read more about Chris.

About Coast Capital Savings Venture Connection

Western Canada’s first university business incubator, Coast Capital Savings Venture Connection® is a university-wide incubator, entrepreneurship training program for students and recent alumni. From the initial business idea through to validation, Venture Connection® supports individuals exploring entrepreneurship possibilities. The program offers an early-stage business incubator, mentorship, co-op education terms, competitions, networking opportunities, workshops and seminars. Venture Connection® collaborates with all SFU faculties and departments, including the Beedie School of Business, the Faculty of Applied Sciences, the Faculty of Communication Arts and Technology, Work Integrated Learning and a wide-range of external partners. The program is supported by professional staff, including Mentors-in-Residence with substantial experience in a range of industries.

How to Build a Minimum Viable Sales Plan

Event Details

How to Build a Minimum Viable Sales Plan

October 29 @ 1:00 pm - 3:30 pm


SFU Coast Capital Savings Venture Connection