
The Future of SEO and How to Win
Join HubSpot and GSVlabs in this Masterclass with Kelsey Gernert, Head of Partnerships for HubSpot for Startups. Kelsey will share HubSpot’s insights on the future of SEO and how to win. In this discussion, Kelsey will cover SEO fundamentals:
- How search engines work.
- Discovery vs relevancy vs authority (how to rank)
- Cutting Through Bad (and expensive) SEO Advice
- Choosing the right SEO strategy for your business size and customer
- Scaling SEO as an Entrepreneur
- Tactics to Build Authority in the Search Engines
- How to boost your SEO
About the Speaker:
Kelsey got her start working in the nonprofit world with organizations such as Teach For America and City Year where she launched a new startup program each year and built out a self-sustaining infrastructure. Kelsey began working in the travel industry where she helped create scalable sales, marketing and project management systems which enabled the organization she worked for to expand their brand multinationally.
From there she launched her own startup opening 2 brick and mortar plant based juice bar cafes in the Boston area.
She is passionate about helping startups grow and scale and now provides coaching and guidance to founders and provides scholarships to qualifying startups through her work with the HubSpot For Startups Program.

Event Details
The Future of SEO and How to Win
Date:
July 20, 2020 @ 11:00 am - 12:00 pm
Location:
Organizer:
GSVlabs