Managing Effective Sales Campaigns – Day 2

Apr 16, 2021
Play Video

A look at effective sales campaigns for longer sales cycles that feature multi-touch relationship sales. Developing a repeatable sales process including sales readiness, design, execution and evaluation.

Topics include

  • Prospect requalification and requalifying leads that have stalled.
  • Identifying and engaging with the decision-making unit to understand how their needs are evolving.
  • Tracking and building relationships as the market emerges from COVID.

Watch Next

You may also be interested in

Play Video
Leading with Equality, Diversity, and Inclusion with BLANKSLATE
Play Video
Next Big Idea 2021: Accessing the Canadian Research University Ecosystem
Play Video
Strategizing Intellectual Property With a University
Play Video
Planning for Raising Capital with Garibaldi Capital