Managing Effective Sales Campaigns – Day 2

Apr 16, 2021

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A look at effective sales campaigns for longer sales cycles that feature multi-touch relationship sales. Developing a repeatable sales process including sales readiness, design, execution and evaluation.

Topics include

  • Prospect requalification and requalifying leads that have stalled.
  • Identifying and engaging with the decision-making unit to understand how their needs are evolving.
  • Tracking and building relationships as the market emerges from COVID.