About the event

This event is part of the Discovery Foundation’s Advanced Sales & Marketing Program.

Join us for an in-person two-hour workshop facilitated by Darcy McGilvery of Able & Howe. Part 2 covers building a marketing system.

HERE’S WHAT YOU’LL LEARN…

1. Brass Tacks Marketing Tactics: Separating the Hype from the High-Impact

How to avoid “disposable” marketing

Identifying and evaluating marketing growth levers

Assessing the effectiveness of marketing tactics in relation to investment and risk (e.g. AI/ML, social, video, email, brand, product development, more)

Identifying predictable performance outcomes in relation to various marketing-project investment types

2. Aligning Marketing Operations Across Departments

The anatomy of a modern marketing department

Determining your required marketing functions

Identifying optimal marketing talent

Identifying common challenges and their solutions

Gauging the realities and myths of “pipeline” marketing

TICKETS:

Acetech Member – FREE!

Leadership Team – $15 per person; max of 2 per member company

Regular Ticket (non-member) – $149

Members can email chelsea@acetechleadership.com for the promocodes to access your FREE member ticket and discounted leadership team tickets.

MORE DETAILS & REGISTRATION HERE.