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P.A.C.E: Digital Marketing Blueprint for Start-ups

Digital Marketing for the Lean Startup

Startups often seek to grow and scale on limited funds and resources. This 2-day workshop uncovers the best digital marketing strategies for startups on a shoestring budget. You’ll learn how to create measurable results by doing the right things right and at the right time.

And to help you keep your sales funnel full, we will focus on the four P.A.C.E. marketing actions: Promote, analyze, convert, and engage.

DAY 1 – JUNE 24 at 10 AM
The Framework, Getting to the Core, and Promote Tactics
  • The Digital Business Cycle and the P.A.C.E. Model
  • Getting to the Core: How to align your value proposition to make your product or service sell itself online
  • Promote Tactics
    • Channels and marketing on a shoestring budget
    • Search engine optimization (SEO)
    • Pay Per Click: Search ads, Display Advertising, Native Advertising, and Programmable Advertising
  • Case studies and Q&A

DAY 2 – JULY 8 at 10 AM
Analyze, Convert, and Engage


  • Analytics: How to read your analytics and discover actionable insights
    • Dimensions and segmentation
    • Conversion funnels
    • Multi-channel marketing
  • Convert: How to use your content and customers buying journey to drive sales
  • Engage: How to stretch your marketing budget through engagement tactics such as re-marketing and marketing automation
  • Case studies and Q&A

This series is presented by Martin Wong, Chief Marketing Officer at Smartt and Alison Berg, EIR and Senior Marketing Advisor at SFU Venture Labs.

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Event Details

P.A.C.E: Digital Marketing Blueprint for Start-ups

July 8, 2020 @ 10:00 am - 12:00 pm

Online Webinar