Webinars Library

Intro to Inbound Marketing Hubspot

May 12, 2020
Play Video

HubSpot and SFU Venturelabs hosted this Masterclass with Kelsey Gernert, Head of Partnerships for HubSpot for Startups. Kelsey shared HubSpot’s playbook on how to use Inbound Methodology to Build and Scale Your Marketing Foundation.

Some of the things covered:

  • How to grow your business using inbound methodology
  • Creating an effective buyer persona
  • How to generate awareness and get found
  • SEO strategy using topic clustering method
  • How to convert web traffic
  • How to automate the entire process

WATCH NEXT: Day 1—Digital Marketing Blueprint for Startups

You may also be interested in

Play Video
Privacy not always private: What companies need to know about managing client information
Play Video
Scaling Up Sales to Maintain Consistent Growth | SFU VentureLabs
Play Video
Leading with Equality, Diversity, and Inclusion with BLANKSLATE
Play Video
Next Big Idea 2021: Accessing the Canadian Research University Ecosystem