Intro to Inbound Marketing Hubspot

May 12, 2020

HubSpot and SFU Venturelabs hosted this Masterclass with Kelsey Gernert, Head of Partnerships for HubSpot for Startups. Kelsey shared HubSpot’s playbook on how to use Inbound Methodology to Build and Scale Your Marketing Foundation.

Some of the things covered:

  • How to grow your business using inbound methodology
  • Creating an effective buyer persona
  • How to generate awareness and get found
  • SEO strategy using topic clustering method
  • How to convert web traffic
  • How to automate the entire process