Scaling Up Sales to Maintain Consistent Growth | SFU VentureLabs
Evolving Sales Approach Between $1M and $5M in Revenue
At $5M in revenue, companies are well positioned for sustainable and predictable success. At this stage, a company is poised for a next level of scaling, has more alternatives for raising capital and will begin to be approached for acquisition.
Early stage investment aspires to drive the company far enough along to achieve this milestone. To achieve $5M in revenue, a company has a proven value proposition, has a defined target market they can effectively market to, has a repeatable sales process and a long list of customer success stories they can reference. Using capital effectively requires understanding the challenges ahead.