Day 2 – P.A.C.E: Digital Marketing Blueprint for Start-ups Series.

Jul 13, 2020

This workshop is Day 2 of the P.A.C.E: Digital Marketing Blueprint for Start-ups Series.

Analyze, Convert, and Engage

Startups often seek to grow and scale on shoestring budgets. This workshop will help you align your digital marketing activities with your growth plan so that you can creating measurable results by doing the right things right, and at the right time. To help you keep your sales funnel full, we will focus on the four P.AC.E. marketing actions: Promote, analyze, convert, and engage.

In this session, we’ll cover:

– Analytics: How to read your analytics and discover actionable insights
o Dimensions and segmentation
o Conversion funnels
o Multi-channel marketing

– Convert: How to use your content and customers buying journey to
drive sales

– Engage: How to stretch your marketing budget through engagement tactics
such as remarketing and marketing automation

– Case studies and Q&A

This workshop series is presented by Martin Wong, Chief Marketing Officer at Smartt and hosted by Alison Berg, EIR & Senior Marketing Advisor at VentureLabs®️.