PR for Startups Webinar
Jul 16, 2020
Has your startup company ever sent out a news release and wondered why the Wall Street Journal didn’t write about your company? You are not alone.
Join SFU VentureLabs guest speaker Monica McMahen from NATIONAL PR for a Public Relations crash course for startups.
In this session we cover:
PR 101
What is PR?
How does it fit with your overall marketing strategy?
Realistic expectations
TANGIBLE THINGS A STARTUP CAN DO
Contribute articles to publications
Participate in speaking opportunities
Engaging with thought leaders and publications online
LEARN
How and when to work with an agency
How to identify what is “newsworthy”
How to pitch
What a news release is and how to make them effectively