VentureLabs member company since 2017, Intuitive AI is a Vancouver-based startup reshaping how people think about waste. Founded by SFU alumni Hassan Murad and Vivek Vyas, the company emerged from a simple frustration: the everyday confusion of recycling. Drawing on experience at Tesla and International Submarine Engineering, they transformed that challenge into innovation, developing AI-powered solutions that make recycling and waste sorting simple, engaging, and effective in public spaces.

Building on this mission, Intuitive AI recently partnered with Reencle, the global leader in home composting. Together, they are bridging public waste education with practical solutions at home, making it easier than ever to take what you learn at the bin and bring it into your kitchen.

“At Intuitive AI, we believe real change starts in the moment you decide what to do with something you’re about to throw away,” said Hassan Murad, co-founder and CEO of Intuitive AI. “With Reencle, we’re giving people a way to keep that change going—long after they’ve left the bin.”

That impact is already significant. In 2024 alone, the company’s Oscar Sort engaged over 100 million people worldwide across universities, airports, attractions, and more. Now, paired with Reencle’s patented home composting system, which turns food scraps into nutrient-rich compost in just 24 hours without odours or mess, users have a seamless way to extend sustainable choices into their daily lives.

By combining AI-driven recycling education with accessible home composting, Intuitive AI and Reencle are helping close the loop on food waste and empowering people to make sustainable choices every day.

Read the full article to learn more about how Intuitive AI is bringing smarter waste habits from public spaces into the home: https://www.wric.com/business/press-releases/ein-presswire/849109441/intuitive-ai-and-reencle-partner-to-link-composting-with-everyday-actions-at-the-bin/